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Core Industry Data and Trends (2025-2026)

2026-01-07

Dimension Key InformationMarket Size The domestic all-terrain vehicle market will be approximately 8.5 billion yuan in 2025, with a compound annual growth rate of 6.5%; it is expected to exceed 11.5 billion yuan by 2030; electric models account for 12%, and are expected to exceed 35% by 2030Demand Structure Entertainment and leisure account for 68%, and the growth rate of agricultural, forestry/special operations is over 8%; new growth points include rental in cultural and tourism scenic spots, entry-level for teenagers, and overseas agricultural operationsIndustrial Clusters Zhejiang, Chongqing, and Shandong are the core regions, with a total production capacity exceeding 350,000 units in 2025 and a capacity utilization rate of 75%; leading enterprises include Chunfeng Power, Loncin General, and Linhai Co., Ltd.Export Performance The export volume of electric beach buggies has grown by over 30% for multiple consecutive quarters, with Southeast Asia and the Middle East being the main emerging markets.

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